joey-micucci

All articles by joey-micucci

 

Why First Impressions Matter When Selling Your Home

“Did I ever tell you that good poker players often watch their opponent’s eyes when they draw new cards? What they are looking for is to see the reaction of their opponent’s eyes to the cards they draw. If their eyes widen, that is if their pupils dilate, that means that they liked the new cards they received. If their pupils constrict it probably means that what happened is that they received cards of which...
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Man At Work

Who is that guy waking up at 3 am for a 12 hour shift? The guy that will take a few days “off” to come do your chores? The guy who picks up the rake over a fishing pole? The guy still clocking in at 65? My Dad. He grew up in Dayton, Ohio; gardening, hunting mushrooms, working at the local donut shop and getting in a little fishing in here and there. In 1972...
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The Root of Home Seller Mistakes [Not fluff or BS]

Real estate giant, ActiveRain, asked 1,000 real estate agents to rate the top three mistakes made by home sellers. 77% said, “overpriced home.” 32% said, “cluttered space.” 34% said, “Showing availability.” The other results include, 21% “unwilling to negotiate,” 20% “Won’t make repairs,” and 28% said, “unpleasant odors,” presumably pet odors. In other words, according to the 1,000 real estate agents asked, “It’s all your fault,” you—being the home seller. The client. My question is,...
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Reflections on 30 Years of Trial & Error

The month of May tends to bring a heavy mix of anticipation and scramble into my world as things seem to be on the cusp of the “glory days”; and by that I mean summertime. It is so sweet yet oh so fleeting here in our little mountain paradise. So to capitalize, it’s as if there’s this obligation to get out and enjoy every bit of it—whatever and whenever possible—knowing damn well that soon the...
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MASTERFUL DECEPTION: Are real estate agents masters of marketing properties? Or are they simply masters of deceiving people into thinking that?

Marketing. When listing your property for sale, what does it mean to you? More importantly, what does it mean to your agent? Will they diagnose and implement strategies that work to get your home sold? Or will the listing be exploited for additional leads and business to the agent? If you’ve bought and sold real estate, whether that’s a single home, or dozens of investment properties, you undoubtedly have heard the promises that agents make....
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Lessons in SCAMS, Decision Making and The Integrity of Discounts

I have these nice looking studio-style speakers, about three feet tall, that sit in my house and collect dust. Haven’t used them for years and should probably just throw them out. But I haven’t. Why? I’ll get to that in a minute. First, let me tell you the story about these speakers. I was 16 years old cruising around in my first car—a 1988 Daihatsu, which was a little three cylinder hatchback that got damn...
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Enduring Quest? Or Lucid Pipe Dream?

A horrendous buzzing sound fills my head as I waive my arms in utter confusion. It’s pitch black and I can’t see a thing. Struggling to orient myself, I catch a glimpse of neon green light. The light then reads 4:02 am. A sigh of relief as I realize it’s the alarm clock and not an alien abduction. Although it’s only been just a few hours since managing to fall asleep, I pull myself out...
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Cold Calls – People just LOVE em’

Telemarketers. When I say that word, what comes to mind? Are you eager for that next sales call, from the scurvy that annoys you in your home, at the most inconvenient times, only to pitch you something you didn’t ask to be pitched—as if you have nothing better to do, than to listen to their sales presentation? As you know, as a business, I operate in the real estate industry, where cold-calls are the ‘bread...
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One Home. 60 Days. Two Transactions. $11,831 difference in bottom line profit

Are you Interested or Committed? Your ROI depends on it… That question presented a perspective which completely changed the way I operate. As you may or may not know, the approach I’ve collaborated on and devoted years of development to, referred to as “The Value-Driven Approach”, utilized by clients/friends of mine to protect their real estate investments, is all about applying a particular mindset— no cutting edge piece of technology, newspaper ads, or shiny objects—...
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Sometimes its what you DON’T do…

Sometimes it’s what you DON’T do… This was the experience of a home seller that recently reaped the benefits of patience and strategic timing. By recognizing potential pitfalls on the horizon—then taking the time to avoid them—optimal results were achieved, despite a number of limiting factors. Those results? Full price offer, record high sales price of the development, and complete avoidance from losing substantial return on investment. It was the spring of 2012 when I...
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